

what you’re actually going to be measuring). The key to data tracking is selecting the right metrics (a.k.a.

There are several tools available ( we’ll look at some examples shortly) that use cookies and Javascript to track data.įor instance, Google uses Javascript to measure how users interact with your website, HubSpot uses cookies to monitor website traffic (on your landing pages, blogs, and web pages) and track visitors, and Segment uses cookies and Javascript to analyze site traffic, deliver personalized ads, and improve browsing experiences.

web page, landing page, blog article, product page, checkout page, etc.) as well as user/ customer accounts. This is how a business can track information about user behaviors on the various pages of your website (e.g. It provides businesses with insight into customer behaviors on their web pages, landing pages, blog articles, and more so they can deliver targeted, personalized, and delightful experiences.ĭata tracking and collection are often performed with cookies and/or Javascript libraries. Data tracking is useful for businesses looking to better understand user behaviors.
